The EUROBAK Human Resources (HR) Committee unites HR managers and executives from EUROBAK member-companies.
The EUROBAK HR Committee members meet to discuss up-to-date issues, best practices and global trends in Human Resources Management. The Committee also invites guest speakers who update the members on new services and products in the human resources field.
Another important activity of the HR Committee is participation in discussing and reviewing labour-related legislative acts (e.g. the draft Labour Code of Kazakhstan) through meetings and written communication with government officials.
The EUROBAK Human Resources (HR) Committee is one of the most dynamic committees within EUROBAK, who meet up 3-4 times a month.
Doniyorbek Zulunov
Co-Chairperson / EUROBAK Tax Committee
Partner of Law and Tax prectice/ EY Kazakhstan
Lolita Zakirova
Co-Chairperson / EUROBAK Tax Committee
Director / Axisa
Aigul Zhumanbayeva
EUROBAK Tax Committee
Head of the Tax Department / KaR-Tel
Assel Ilyassova
EUROBAK Tax Committee
Partner / GRATA Law Firm
The EUROBAK Tax Committee provides members the possibility to exchange information regarding tax issues and problems they face doing business in Kazakhstan. The Committee addresses the most critical issues faced by the EUROBAK members in the sphere of taxation and works to communicate its concerns / ideas / observations to the relevant authorities and seeks resolution of the issues raised.
The Tax Committee defined their work priorities for 2018-2021 as follows:
Keeping EUROBAK member-companies updated to changes in current tax legislation and the practical development of its implementation;
Monitoring situations and applying to the responsible authorities concerning problems faced by EUROBAK member-companies;
Facilitating discussions regarding problematic tax matters and the development of problem solving strategies;
Proposing and initiating improvements to tax legislation.
Kamila Sapasheva
Chairperson of the EUROBAK Marketing & PR Committee
Marketing Executive, International SOS
Aigerim Ospanova
Deputy Chairperson of EUROBAK Marketing & PR Committee
Communications Manager, Eurasia Region, STADA
Aibar Zashit
EUROBAK Marketing & PR Committee
Marketing Manager, Central Asia, Caucasus, Mongolia, Trend Micro
Zhan Yergeshbayev
EUROBAK Marketing & PR Committee
E-commerce Manager, Inditex Kazakhstan
EUROBAK Marketing & PR Committee brings together marketing and public relations professionals - who are employees of the EUROBAK member-companies. They get together once a month to discuss the latest news and trends in the marketing sphere, listen to presentations of marketing gurus, opinion leaders, advertising, market research companies etc., and of course share their own experiences and interact with colleagues. When required the Committee members also discuss legislative initiatives.
Kirill Greshnikov
EUROBAK Digital Committee
Associate, AEQUITAS
Dinara Tanasheva
EUROBAK Digital Committee
Partner for Kazakhstan and CA, Tax & Law Leader, EY
Eduard Gabriyelyan
EUROBAK Digital Committee
Country Manager, Httpool by Aleph
Sergey Nezdemkovskiy
EUROBAK Digital Committee
Partner, KPMG Caucasus & Central Asia
The Digital Committee actively discusses and develops innovative approaches based on the latest technologies, including big data that can be used to make effective decisions, cybersecurity that provides protection against cyber-attacks and data breaches, the Internet of Things that enables management and monitoring of devices and systems from anywhere in the world, and data-driven governance that enables governments to make informed decisions based on data and international experience.
The Committee brings together leading experts and representatives to discuss and develop innovative approaches and strategies to effectively address these important issues.
The committee explores the intricacies of big data, the vast and complex field of internet of things, and other information technology issues. Through active and dynamic discussions, the committee seeks to stay ahead of the curve and ensure that technological advances meet the needs and values of society and business in Kazakhstan.
For 2024-2025, the Committee has set itself the following objectives:
• To inform the Kazakhstan business and society in the field of information technologies.
• Informing EUROBAK member companies about innovations in Kazakhstan legislation.
• Active interaction with state bodies in order to develop and improve legislation.
Pavel Khegay
Co-Chairperson / EUROBAK Healthcare Committee
Gedeon Richter / General Director
Timur Biabulin
Co-Chairperson / EUROBAK Healthcare Committee
Novo Nordisk Kazakhstan / Market Access and Public Affairs Head
Svetlana Ceban
Co-Chairperson / EUROBAK Healthcare Committee
EY / Partner
Aliya Zhumekenova
Deputy Chairperson / EUROBAK Healthcare Committee
GRATA International / Partner
We would like to unite producers and distributors of innovative and generic drugs and medical equipment, manufactured locally, within the European Union and the Eurasian Economic Union, professional services providers and law firms on our dialogue platform for discussion of healthcare issues related to the pharmaceutical sector, development of the healthcare system of RK as well as legislative regulation.
Our mission:
To be a reliable partner for Kazakhstan policy makers, regulatory authorities and relevant stakeholders within transparent, inclusive and structured dialogue, with the perspective of the European Union companies that operate in Kazakhstan.
Our goals for 2024:
Healthcare framework’s transparency, stability and predictability by providing recommendations to the policy makers and regulatory authorities on policy and law enforcement’s challenges.
Contributing to digital healthcare solutions.
Providing recommendations to the government authorities to improve the regulatory framework in the sphere of intellectual property rights.
Keeping EUROBAK member-companies updated to legislative changes and administrative practices in the sphere of healthcare both in Kazakhstan and the Eurasian Economic Union.
Cooperation with relevant stakeholders to improve the Kazakhstan Healthcare ecosystem.
Ugur Cantimur
Chairperson of EUROBAK Travel, Hospitality & MICE Committee
Director, Turkish Airlines
Oxana Serebrennikova
Deputy Chairperson of EUROBAK Travel, Hospitality & MICE Committee
CEO, International Travel Plus
Mehmet Birgen Kaya
Deputy Chairperson of EUROBAK Travel, Hospitality & MICE Committee
General Director, InterContinental Hotel Almaty
Hospitality is the widest represented industry in EUROBAK. The key stakeholders include hotels, travel agencies, tour operators, restaurants, airlines and other service providers.
Travel, Hospitality and MICE (THM) Committee was established in 2017.
In the forthcoming period the Committee aims to:
Extend the existing visa free regime, expand it to a 15 day visa free entry and introduce a simplified e-visa procedure following the most successful examples in our region and beyond;
Collaborate with Government agencies for an aligned communication strategy as opposed to the current divided and develop a communication line that strikes the attention of the target markets;
Promote Kazakhstan’s attractions and develop a communication line promoting Kazakhstan as a tourist friendly country;
Emphasize the value MICE tourism can deliver, convince for development and incentives to be expanded to this lucrative part of tourism and allocate financial resources available from the Government;
Development of infrastructure, especially at key attractions that lack basic facilities;
Provision of focused education by the Government to the service providers and members of the hospitality industry.
Information for students wishing to participate in the project
Criteria for the selection of project participants:
3-4 year and Master's degree students who are interested in career development in the field of HR;
Knowledge of English at least Intermediate level;
The first 80 applications for each of the projects will be approved for participation(HR, Marketing & PR).
The procedure for selecting project participants:
It is necessary to fill out the registration form before __.__.____ __:__ .
The final list of project participants will be published __.__.____ __:__ on the EUROBAK website.Confirmation will be sent to all registered students by e-mail, as well as additional information indicating the speakers and topics of each lesson.
The European Business Association of Kazakhstan, on the initiative of the executive team of the HR Committee and the company, launches the 11th season of the educational project "University of Practical Knowledge in HR".
The main goal of the project is to increase the level of practical knowledge and skills in personnel management of graduates of higher educational institutions. Within the framework of the HR project, the heads of large international and Kazakhstani companies will conduct a series of practical classes with students of the 3rd-4th year of Almaty universities. During the classes, the emphasis will be directed directly to the practical application of HR tools and techniques.
The start of the project is scheduled for September 25, 2023 (applications for participation in the project will be accepted from September 1 to September 15, 14:00). Classes will be held every Monday from 19.00 to 20.30.
Information for students wishing to participate in the project
Criteria for the selection of project participants:
3-4 year and Master's degree students who are interested in career development in the field of HR;
Knowledge of English at least Intermediate level;
The first 80 applications for each of the projects will be approved for participation(HR, Marketing & PR).
The procedure for selecting project participants:
It is necessary to fill out the registration form before __.__.____ __:__ .
The final list of project participants will be published __.__.____ __:__ on the EUROBAK website.Confirmation will be sent to all registered students by e-mail, as well as additional information indicating the speakers and topics of each lesson.
The European Business Association of Kazakhstan, on the initiative of the Marketing and Public Relations executive team, is launching the 9th season of the educational project "University of Practical Knowledge in Marketing and PR" this year.
The main goal of the project is to increase the level of practical knowledge and skills in these areas of graduates of higher educational institutions. Within the framework of the project, the heads of Marketing and PR departments of large international and Kazakhstani companies will conduct a series of practical classes with students of the 3rd-4th year of Almaty universities. During the classes, the emphasis will be directed directly to the practical part: real cases, tasks, interactive games, recommendations, best practices from the international and Kazakhstani markets.
The project is scheduled to start on September 27, 2023 (applications for participation in the project will be accepted until September 15, 14.00).
Classes will be held every Wednesday from 19.00 to 20.30.
Criteria for the selection of project participants:
3-4 year and Master's students who are interested in career development in the field of Marketing & PR;
Knowledge of English at least Intermediate level;
The first 80 applications for each of the projects will be approved for participation.
Participation in projects is absolutely free for students.
After the end of the project, students who attended at least 9 lectures and successfully passed the final test will be issued certificates of completion of the course "University of Practical Knowledge in Marketing and PR EUROBAK".
Information about students who have demonstrated excellent results will be sent to HR specialists of companies that are part of EUROBAK. The most active and talented students will have the opportunity to complete an internship (with the possibility of further employment) in international partner companies of the project.
Chingiz Kaskeyev
EUROBAK FMCG Committee
Corporate and Regulatory Affairs Director / EFES Kazakhstan
Alima Issembayeva
Co-Chairperson of the FMCG Committee / EUROBAK FMCG Committee
Public Affairs Communications and Sustainability/ Coca-Cola Icecek Kazakhstan
Alexandr Mendybayev
Co-Chairperson of FMCG Committee / EUROBAK FMCG Committee
METRO Cash and Carry / Deputy General Director / Head of Legal, Compliance, Government relations and Data protection
Mariya Nikitina
EUROBAK FMCG Committee
Head of Legal / Pernod Ricard Kazakhstan
Aliya Batyrbekova
EUROBAK FMCG Committee
Tax Senior Manager / EY
EUROBAK FMCG Committee has been created as a response to challenges facing the companies producing and selling consumer goods. The Executive team is composed of the representatives of local producers, importers as well as legal consultants, thus covering all aspects of FMCG sector.
The following priorities for 2018-2020 have been identified by the Executive team based on their experience and feed-back from EUROBAK member-companies:
Extended Producers Responsibility
IP rights
Technical Regulation on Chemical Products
Advertising of foods high in salt/sugar
New Government stakeholders
Parallel import
Dias Assanov
Chairperson of ESG Committee
Siemens Kazakhstan / CEO
Alexandra Akkirman
Deputy Chairperson / EUROBAK ESG Committee
Coca-Cola Kazakhstan / Public Affairs, Communications and Sustainability Manager, Caucasus and Central Asia region
Victor Kovalenko
EY Central Asia, Ukraine, Belarus Climate
Change and Sustainability Services Director
Working with communities,promoting ESG agenda
Development of proposals about incentives for businesses to implement ESG
EUROBAK Committees are the special meetings of business community representatives divided by fields of interests. Now EUROBAK has 7 committees:
➢ Digital
➢ Policy & Corporate Affairs
➢ Tax
➢ HR
➢ Marketing & PR
➢ FMCG
➢ Travel, Hospitality & MICE
These committees gave the opportunity to discuss the latest news in the industry, to identify problem issues and to develop solutions.
HR Committee
The EUROBAK Human Resources (HR) Committee unites HR managers and executives from EUROBAK member-companies.
The EUROBAK HR Committee members meet to discuss up-to-date issues, best practices and global trends in Human Resources Management. The Committee also invites guest speakers who update the members on new services and products in the human resources field.
Another important activity of the HR Committee is participation in discussing and reviewing labour-related legislative acts (e.g. the draft Labour Code of Kazakhstan) through meetings and written communication with government officials.
The EUROBAK Human Resources (HR) Committee is one of the most dynamic committees within EUROBAK, who meet up 3-4 times a month.
Tax Committee
The EUROBAK Tax Committee provides members the possibility to exchange information regarding tax issues and problems they face doing business in Kazakhstan. The Committee addresses the most critical issues faced by the EUROBAK members in the sphere of taxation and works to communicate its concerns / ideas / observations to the relevant authorities and seeks resolution of the issues raised.
The Tax Committee defined their work priorities for 2018-2021 as follows:
Keeping EUROBAK member-companies updated to changes in current tax legislation and the practical development of its implementation;
Monitoring situations and applying to the responsible authorities concerning problems faced by EUROBAK member-companies;
Facilitating discussions regarding problematic tax matters and the development of problem solving strategies;
Proposing and initiating improvements to tax legislation.
Marketing & PR Committee
EUROBAK Marketing & PR Committee brings together marketing and public relations professionals - who are employees of the EUROBAK member-companies. They get together once a month to discuss the latest news and trends in the marketing sphere, listen to presentations of marketing gurus, opinion leaders, advertising, market research companies etc., and of course share their own experiences and interact with collegues. When required the Committee members also discuss legislative initiatives.
Digital Committee
The Digital Committee actively discusses and develops innovative approaches based on the latest technologies, including big data that can be used to make effective decisions, cybersecurity that provides protection against cyber-attacks and data breaches, the Internet of Things that enables management and monitoring of devices and systems from anywhere in the world, and data-driven governance that enables governments to make informed decisions based on data and international experience.
The Committee brings together leading experts and representatives to discuss and develop innovative approaches and strategies to effectively address these important issues.
The committee explores the intricacies of big data, the vast and complex field of internet of things, and other information technology issues. Through active and dynamic discussions, the committee seeks to stay ahead of the curve and ensure that technological advances meet the needs and values of society and business in Kazakhstan.
For 2024-2025, the Committee has set itself the following objectives:
• To inform the Kazakhstan business and society in the field of information technologies.
• Informing EUROBAK member companies about innovations in Kazakhstan legislation.
• Active interaction with state bodies in order to develop and improve legislation.
Healthcare Committee
We would like to unite producers and distributors of innovative and generic drugs and medical equipment, manufactured locally, within the European Union and the Eurasian Economic Union, professional services providers and law firms on our dialogue platform for discussion of healthcare issues related to the pharmaceutical sector, development of the healthcare system of RK as well as legislative regulation.
Our mission:
To be a reliable partner for Kazakhstan policy makers, regulatory authorities and relevant stakeholders within transparent, inclusive and structured dialogue, with the perspective of the European Union companies that operate in Kazakhstan.
Our goals for 2024:
Healthcare framework’s transparency, stability and predictability by providing recommendations to the policy makers and regulatory authorities on policy and law enforcement’s challenges.
Contributing to digital healthcare solutions.
Providing recommendations to the government authorities to improve the regulatory framework in the sphere of intellectual property rights.
Keeping EUROBAK member-companies updated to legislative changes and administrative practices in the sphere of healthcare both in Kazakhstan and the Eurasian Economic Union.
Cooperation with relevant stakeholders to improve the Kazakhstan Healthcare ecosystem.
Travel, Hospitality & MICE Committee
Hospitality is the widest represented industry in EUROBAK. The key stakeholders include hotels, travel agencies, tour operators, restaurants, airlines and other service providers.
Travel, Hospitality and MICE (THM) Committee was established in 2017.
In the forthcoming period the Committee aims to:
Extend the existing visa free regime, expand it to a 15 day visa free entry and introduce a simplified e-visa procedure following the most successful examples in our region and beyond;
Collaborate with Government agencies for an aligned communication strategy as opposed to the current divided and develop a communication line that strikes the attention of the target markets;
Promote Kazakhstan’s attractions and develop a communication line promoting Kazakhstan as a tourist friendly country;
Emphasize the value MICE tourism can deliver, convince for development and incentives to be expanded to this lucrative part of tourism and allocate financial resources available from the Government;
Development of infrastructure, especially at key attractions that lack basic facilities;
Provision of focused education by the Government to the service providers and members of the hospitality industry.
EUROBAK HR University
The European Business Association of Kazakhstan, on the initiative of the executive team of the HR Committee and the company, launches the 10th season of the educational project "University of Practical Knowledge in HR".
The main goal of the project is to increase the level of practical knowledge and skills in personnel management of graduates of higher educational institutions. Within the framework of the HR project, the heads of large international and Kazakhstani companies will conduct a series of practical classes with students of the 3rd-4th year of Almaty universities. During the classes, the emphasis will be directed directly to the practical application of HR tools and techniques.
The start of the project is scheduled for September 25, 2023 (applications for participation in the project will be accepted from September 1 to September 15, 14:00). Classes will be held every Monday from 19.00 to 20.30.
EUROBAK Marketing & PR University of Practical Knowledge
The European Business Association of Kazakhstan, on the initiative of the Marketing and Public Relations executive team, is launching the 8th season of the educational project "University of Practical Knowledge in Marketing and PR" this year.
The main goal of the project is to increase the level of practical knowledge and skills in these areas of graduates of higher educational institutions. Within the framework of the project, the heads of Marketing and PR departments of large international and Kazakhstani companies will conduct a series of practical classes with students of the 3rd-4th year of Almaty universities. During the classes, the emphasis will be directed directly to the practical part: real cases, tasks, interactive games, recommendations, best practices from the international and Kazakhstani markets.
The project is scheduled to start on September 27, 2023 (applications for participation in the project will be accepted until September 15, 14.00).
Classes will be held every Wednesday from 19.00 to 20.30.
Criteria for the selection of project participants:
3-4 year and Master's students who are interested in career development in the field of Marketing & PR;
Knowledge of English at least Intermediate level;
The first 80 applications for each of the projects will be approved for participation.
Participation in projects is absolutely free for students.
After the end of the project, students who attended at least 9 lectures and successfully passed the final test will be issued certificates of completion of the course "University of Practical Knowledge in Marketing and PR EUROBAK".
Information about students who have demonstrated excellent results will be sent to HR specialists of companies that are part of EUROBAK. The most active and talented students will have the opportunity to complete an internship (with the possibility of further employment) in international partner companies of the project.
FMCG Committee
EUROBAK FMCG Committee has been created as a response to challenges facing the companies producing and selling consumer goods. The Executive team is composed of the representatives of local producers, importers as well as legal consultants, thus covering all aspects of FMCG sector.
The following priorities for 2018-2020 have been identified by the Executive team based on their experience and feed-back from EUROBAK member-companies:
Extended Producers Responsibility
IP rights
Technical Regulation on Chemical Products
Advertising of foods high in salt/sugar
New Government stakeholders
Parallel import
Executive team
Bogdan Stetsyura
Chairperson of HR Committee
Inditex Kazakhstan / HR Director
Zhanna Shigayeva
EUROBAK HR Committee
Citibank Kazakhstan / Country HR Officer
Alexandra Pak
EUROBAK HR Committee
Haileybury Kazakhstan / HR Director
Executive team
Chingiz Kaskeyev
EUROBAK FMCG Committee
Corporate and Regulatory Affairs Director / EFES Kazakhstan
Alima Issembayeva
Co-Chairperson of FMCG Committee / EUROBAK FMCG Committee
Public Affairs Communications and Sustainability/ Coca-Cola Icecek Kazakhstan
Alexandr Mendybayev
Co-Chairperson of FMCG Committee / EUROBAK FMCG Committee
METRO Cash and Carry / Deputy General Director / Head of Legal, Compliance, Government relations and Data protection
Mariya Nikitina
EUROBAK FMCG Committee
Head of Legal / Pernod Ricard Kazakhstan /
Aliya Batyrbekova
EUROBAK FMCG Committee
Tax Senior Manager / EY /
Executive team
Doniyorbek Zulunov
Co-Chairperson / EUROBAK Tax Committee
Partner of Law and Tax prectice / EY Kazakhstan
Lolita Zakirova
Co-Chairperson / EUROBAK Tax Committee
Director / Axisa
Aigul Zhumanbayeva
EUROBAK Tax Committee
Head of the Tax Department / KaR-Tel
Assel Ilyassova
EUROBAK Tax Committee
Partner / GRATA Law Firm
Executive team
Kirill Greshnikov
EUROBAK Digital Committee
Associate, AEQUITAS
Dinara Tanasheva
EUROBAK Digital Committee
Partner for Kazakhstan and CA, Tax & Law Leader, EY Kazakhstan
Eduard Gabriyelyan
EUROBAK Digital Committee
Country Manager, Httpool by Aleph
Sergey Nezdemkovskiy
EUROBAK Digital Committee
Partner, KPMG Caucasus & Central Asia
Executive team
Pavel Khegay
Co-Chairperson / EUROBAK Healthcare Committee
Gedeon Richter / General Director
Timur Biabulin
Co-Chairperson / EUROBAK Healthcare Committee
Novo Nordisk Kazakhstan / Market Access and Public Affairs Head
Svetlana Ceban
Co-Chairperson / EUROBAK Healthcare Committee
EY / Partner
Aliya Zhumekenova
Deputy Chairperson / EUROBAK Healthcare Committee
GRATA International / Partner
Executive team
Ugur Cantimur
Chairperson of EUROBAK Travel, Hospitality & MICE Committee
Director, Turkish Airlines
Oxana Serebrennikova
Deputy Chairperson of EUROBAK Travel, Hospitality & MICE Committee
CEO, International Travel Plus
Mehmet Birgen Kaya
Deputy Chairperson of EUROBAK Travel, Hospitality & MICE Committee
General Director, InterContinental Hotel Almaty
Information for students wishing to participate in the project
Criteria for the selection of project participants:
3-4 year and Master's degree students who are interested in career development in the field of HR;
Knowledge of English at least Intermediate level;
The first 80 applications for each of the projects will be approved for participation(HR, Marketing & PR).
The procedure for selecting project participants:
It is necessary to fill out the registration form before __.__.____ __:__ .
The final list of project participants will be published __.__.____ __:__ on the EUROBAK website.Confirmation will be sent to all registered students by e-mail, as well as additional information indicating the speakers and topics of each lesson.