HR Committee

The EUROBAK Human Resources (HR) Committee unites HR managers and executives from EUROBAK member-companies.

The EUROBAK HR Committee members meet to discuss up-to-date issues, best practices and global trends in Human Resources Management. The Committee also invites guest speakers who update the members on new services and products in the human resources field.

Another important activity of the HR Committee is participation in discussing and reviewing labour-related legislative acts (e.g. the draft Labour Code of Kazakhstan) through meetings and written communication with government officials.

The EUROBAK Human Resources (HR) Committee is one of the most dynamic committees within EUROBAK, who meet up 3-4 times a month.

Tax Committee

The EUROBAK Tax Committee provides members the possibility to exchange information regarding tax issues and problems they face doing business in Kazakhstan. The Committee addresses the most critical issues faced by the EUROBAK members in the sphere of taxation and works to communicate its concerns / ideas / observations to the relevant authorities and seeks resolution of the issues raised.

The Tax Committee defined their work priorities for 2018-2021 as follows:

Keeping EUROBAK member-companies updated to changes in current tax legislation and the practical development of its implementation; Monitoring situations and applying to the responsible authorities concerning problems faced by EUROBAK member-companies; Facilitating discussions regarding problematic tax matters and the development of problem solving strategies; Proposing and initiating improvements to tax legislation.

Marketing & PR Committee

EUROBAK Marketing & PR Committee brings together marketing and public relations professionals - who are employees of the EUROBAK member-companies. They get together once a month to discuss the latest news and trends in the marketing sphere, listen to presentations of marketing gurus, opinion leaders, advertising, market research companies etc., and of course share their own experiences and interact with collegues. When required the Committee members also discuss legislative initiatives.

Digital Committee

The Digital Committee actively discusses and develops innovative approaches based on the latest technologies, including big data that can be used to make effective decisions, cybersecurity that provides protection against cyber-attacks and data breaches, the Internet of Things that enables management and monitoring of devices and systems from anywhere in the world, and data-driven governance that enables governments to make informed decisions based on data and international experience.

The Committee brings together leading experts and representatives to discuss and develop innovative approaches and strategies to effectively address these important issues.

The committee explores the intricacies of big data, the vast and complex field of internet of things, and other information technology issues. Through active and dynamic discussions, the committee seeks to stay ahead of the curve and ensure that technological advances meet the needs and values of society and business in Kazakhstan.

For 2023-2024, the Committee has set itself the following objectives:
• To inform the Kazakhstan business and society in the field of information technologies.
• Informing EUROBAK member companies about innovations in Kazakhstan legislation.
• Active interaction with state bodies in order to develop and improve legislation.

Healthcare Committee

We would like to unite producers and distributors of innovative and generic drugs and medical equipment, manufactured locally, within the European Union and the Eurasian Economic Union, professional services providers and law firms on our dialogue platform for discussion of healthcare issues related to the pharmaceutical sector, development of the healthcare system of RK as well as legislative regulation.

Our mission:

To be a reliable partner for Kazakhstan policy makers, regulatory authorities and relevant stakeholders within transparent, inclusive and structured dialogue, with the perspective of the European Union companies that operate in Kazakhstan.

Our goals for 2022:

• Healthcare framework’s transparency, stability and predictability by providing recommendations to the policy makers and regulatory authorities on policy and law enforcement’s challenges.
• Contributing to digital healthcare solutions.
• Providing recommendations to the government authorities to improve the regulatory framework in the sphere of intellectual property rights.
• Keeping EUROBAK member-companies updated to legislative changes and administrative practices in the sphere of healthcare both in Kazakhstan and the Eurasian Economic Union.
• Cooperation with relevant stakeholders to improve the Kazakhstan Healthcare ecosystem.

Travel, Hospitality & MICE Committee

Hospitality is the widest represented industry in EUROBAK. The key stakeholders include hotels, travel agencies, tour operators, restaurants, airlines and other service providers.

Travel, Hospitality and MICE (THM) Committee was established in 2017.

In the forthcoming period the Committee aims to:

• Extend the existing visa free regime, expand it to a 15 day visa free entry and introduce a simplified e-visa procedure following the most successful examples in our region and beyond;

• Collaborate with Government agencies for an aligned communication strategy as opposed to the current divided and develop a communication line that strikes the attention of the target markets;

• Promote Kazakhstan’s attractions and develop a communication line promoting Kazakhstan as a tourist friendly country;

• Emphasize the value MICE tourism can deliver, convince for development and incentives to be expanded to this lucrative part of tourism and allocate financial resources available from the Government;

• Development of infrastructure, especially at key attractions that lack basic facilities;

• Provision of focused education by the Government to the service providers and members of the hospitality industry.

EUROBAK HR University

The European Business Association of Kazakhstan, on the initiative of the executive team of the HR Committee and the company, launches the 10th season of the educational project "University of Practical Knowledge in HR".

The main goal of the project is to increase the level of practical knowledge and skills in personnel management of graduates of higher educational institutions. Within the framework of the HR project, the heads of large international and Kazakhstani companies will conduct a series of practical classes with students of the 3rd-4th year of Almaty universities. During the classes, the emphasis will be directed directly to the practical application of HR tools and techniques.

The start of the project is scheduled for September 20, 2022 (applications for participation in the project will be accepted from September 1 to September 15, 14:00). Classes will be held every Tuesday from 19.00 to 20.30.

EUROBAK Marketing & PR University of Practical Knowledge

The European Business Association of Kazakhstan, on the initiative of the Marketing and Public Relations executive team, is launching the 8th season of the educational project "University of Practical Knowledge in Marketing and PR" this year.

The main goal of the project is to increase the level of practical knowledge and skills in these areas of graduates of higher educational institutions. Within the framework of the project, the heads of Marketing and PR departments of large international and Kazakhstani companies will conduct a series of practical classes with students of the 3rd-4th year of Almaty universities. During the classes, the emphasis will be directed directly to the practical part: real cases, tasks, interactive games, recommendations, best practices from the international and Kazakhstani markets.

The project is scheduled to start on September 22, 2022 (applications for participation in the project will be accepted until September 15, 14.00).

Some of the lectures will be held offline, some online (recordings are not provided), the exact schedule will be provided on September 16.

Criteria for the selection of project participants:

• 3-4 year and Master's students who are interested in career development in the field of Marketing & PR;

• Knowledge of English at least Intermediate level;

• The first 80 applications for each of the projects will be approved for participation.

• Participation in projects is absolutely free for students.

After the end of the project, students who attended at least 9 lectures and successfully passed the final test will be issued certificates of completion of the course "University of Practical Knowledge in Marketing and PR EUROBAK".

Information about students who have demonstrated excellent results will be sent to HR specialists of companies that are part of EUROBAK. The most active and talented students will have the opportunity to complete an internship (with the possibility of further employment) in international partner companies of the project.

FMCG Committee

EUROBAK FMCG Committee has been created as a response to challenges facing the companies producing and selling consumer goods. The Executive team is composed of the representatives of local producers, importers as well as legal consultants, thus covering all aspects of FMCG sector.

The following priorities for 2018-2020 have been identified by the Executive team based on their experience and feed-back from EUROBAK member-companies:

• Extended Producers Responsibility

• IP rights

• Technical Regulation on Chemical Products

• Advertising of foods high in salt/sugar

• New Government stakeholders

• Parallel import

Executive team

	Bogdan Stetsyura Chairperson of HR Committee   Inditex Kazakhstan / HR Director
	Yuliya Yudina   EUROBAK HR Committee   EA Group Holding / Director Organisational Development
	Altynay Tezekova EUROBAK HR Committee   Philip Morris Kazakhstan / Director People & Culture
	Assel Tskhay EUROBAK HR Committee   BASF Central Asia / HR Country Cluster Head Central Asia
	Dinara Tanasheva  Honorary Member of the Executive Team of HR Committee  Ernst & Young Kazakhstan / Partner, Tax & Law Services Leader for Kazakhstan and Central Asia

Executive team

	Elena Khegay EUROBAK FMCG Committee Baker Tilly Qazaqstan / Director of accounting and tax consulting
	Alima Issembayeva EUROBAK FMCG Committee  Coca-Cola Icecek Kazakhstan / Public Affairs Communications Director
	Alexandr Mendybayev Chairperson of FMCG Committee / EUROBAK FMCG Committee METRO Cash and Carry / Deputy General Director / Head of Legal, Compliance, Government relations and Data protection
	Nina Neboga EUROBAK FMCG Committee Pernod Ricard Kazakhstan / Head of Legal
	Elvira Akhmetova EUROBAK FMCG Committee Ferrero Kazakhstan / Legal Council

Executive team

	Doniyorbek Zulunov Co-Chairperson / EUROBAK Tax Committee Partner / EY Kazakhstan
	Lolita Zakirova Co-Chairperson / EUROBAK Tax Committee Chief Accountant / Imperial Tobacco Kazakhstan LLP
	Vyacheslav Sosnovskiy Co-Chairperson / EUROBAK Tax Committee Partner, Tax & Legal / KPMG in Kazakhstan and Central Asia

Executive team

	Kirill Greshnikov EUROBAK Digital Committee Associate, AEQUITAS
	Dinara Tanasheva EUROBAK Digital Committee Partner for Kazakhstan and CA, Tax & Law Leader, EY Kazakhstan
	Eduard Gabriyelyan EUROBAK Digital Committee Country Manager, Httpool by Aleph
	Sergey Nezdemkovskiy EUROBAK Digital Committee Partner, KPMG Caucasus & Central Asia

Executive team

	Pavel Khegay Co-Chairperson / EUROBAK Healthcare Committee Gedeon Richter / General Director
	Timur Biabulin Co-Chairperson / EUROBAK Healthcare Committee Novo Nordisk Kazakhstan / Market Access and Public Affairs Head
	Svetlana Ceban Co-Chairperson / EUROBAK Healthcare Committee EY / Partner
	Aliya Zhumekenova Deputy Chairperson / EUROBAK Healthcare Committee GRATA International / Partner

Executive team

	Ugur Cantimur Chairperson of EUROBAK Travel, Hospitality & MICE Committee Director, Turkish Airlines
	Oxana Serebrennikova Deputy Chairperson of EUROBAK Travel, Hospitality & MICE Committee CEO, International Travel Plus
	Mehmet Birgen Kaya Deputy Chairperson of EUROBAK Travel, Hospitality & MICE Committee General Director, InterContinental Hotel Almaty
	Bauyrzhan Bekmukhanbet EUROBAK Travel, Hospitality & MICE Committee Deputy CEO, XL-MEDIA