The Marketing & PR Committee organized a SESSION DEDICATED TO THE EXPLORATION AND UNDERSTANDING OF THE ROLE ARTIFICIAL INTELLIGENCE (AI) PLAYS IN THE REALM OF MARKETING.
Key Speakers:
Nick McFly: Recognized as an accomplished AI entrepreneur, McFly is not only an engineer at the forefront of prompt development but also a passionate artificial intelligence enthusiast. He has greatly contributed to the AI community as the author of the ChatGPT course. McFly’s prowess extends beyond the written word, as he is the co-founder of both the Hybrain Academy school of AI and hybrid professions and the Hybrain development studio. During the session, Nick provided intricate details on AI’s capabilities in modern marketing, emphasizing on the innovative approaches and the future trends.
Alexander Likhtman: As the Founder and CEO of the international communications agency, ITcomms Central, Likhtman brought a wealth of experience to the discussion. He highlighted the practical applications and success stories of AI in PR and marketing, drawing from his vast experience in global communications.
Highlights:
The Evolution of AI in Marketing: Both speakers delved deep into how AI has progressed over the years and its increasing significance in shaping marketing strategies.
Practical Insights: Through case studies and real-life scenarios, the audience gained a clear understanding of AI’s transformative role in marketing campaigns and consumer interaction.
Future of AI-Driven Marketing: A forecast into the future unveiled the potential directions and innovations in AI that marketers and PR professionals can anticipate.
Watch the webinar (in Russian)
Presentations:
EUROBAK_ИИ в маркетинге_Александр Лихтман
