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Email: eurobak@eurobak.kz

Marketing & PR Committee: AI in marketing, 27 September 2023

The Marketing & PR Committee organized a SESSION DEDICATED TO THE EXPLORATION AND UNDERSTANDING OF THE ROLE ARTIFICIAL INTELLIGENCE (AI) PLAYS IN THE REALM OF MARKETING. Key Speakers: Nick McFly: Recognized as an accomplished AI entrepreneur, McFly is not only an engineer at the forefront of prompt development but also a passionate artificial intelligence enthusiast. […]

Meeting on anti-crisis communications, 23June 2023

Members of EUROBAK Marketing & PR Committee met to discuss how to respond to various situations, analyze cases and exchange experiences on anti-crisis communications. Speakers: – Inna An, Managing Director of PBN Hill+Knowlton Strategies in Kazakhstan – Yelizaveta Petrova, Frontline Portfolio Senior Marketing Manager, Coca-Cola Kazakhstan – Alexey Bendz, co-founder of 2B Agency, has been managing reputation in […]

Job Market Overview & Salary Survey, 4 October 2022

  Michael Germershausen, Managing Director of Antal International in Eurasian region presented the results of the annual Job Market Overview & Salary Survey of Antal Kazakhstan Results of the Labor Market Survey 2022 in Kazakhstan: – Salary level in 2022 – Plans of companies’ employees on finding new job – Ways to find a job in 2022. How […]

Lifehacks For Remote Work

3 апреля, состоялся вебинар с участием Тахмины Кодири, Директора по управлению персоналом и организационному развитию Beeline. В ходе презентации Тахмина поделилась опытом компании в реализации программы  BeFlex, лайфхаками для успешной работы вне офиса, и как сохранить вовлеченность персонала в режиме дистанционной работы, а также, как в условиях кризиса можно обезопасить сотрудников и сохранить работоспособность компании. […]

HR Committee: Changes in Labor Code of RK, 11 June 2020

On June 11, 2020 was held an online meeting of HR Committee’s members dedicated to the discussion of changes in Labor Code of RK issued on May 4, 2020. Speaker:  Marina Gaipova, Employment Law Specialist, EY Presentation is available in attachments. 200611_Изменения в ТК РК

Webinar: New World – New Skill, 25 September 2020

On September 25, we held a webianar dedicated to the topic “New world – new skills”.  Speakers:  Jan Stepan, PwC Academy Eurasia Leader, certified member of the CIPD Daniyar Seitkhozhin, PwC People & Organisation Manager, Assoc CIPD, Deputy Chairperson at EUROBAK HR Committee Watch the webinar

Webinar: interdependence of the psychological wellbeing of employees and business indicators of companies, 30 June 2022

HR Committee’s webinar dedicated to the discussion of interdependence of the psychological wellbeing of employees and business indicators of companies. Speakers: Alena Bondar, CEO of Wellbeing Company: key aspects and practical nuances for companies planning to implement the Employee Assistance Program Aliya Tokmurzina, Personnel Training Manager, METRO Kazakhstan (case study) Nadira Musayeva, Manager of Personnel support center, Philip Morris Kazakhstan (case […]

Webinar: Online Sales & Digital Marketing, 25 February 2021

The pandemic has permanently affected the way consumers are doing and will be doing purchases in the future it has brought speed light to the exponential growth of e-commerce and the predominance “big tech” Smaller players in any parts of the world across all sectors fields and industries are facing a unique threat and opportunity […]

Marketing & PR Committee: FMCG Market Trends

On June 26 Madina Seisengaliyeva Commercial Director  Nielsen Kazakhstan   sahared with EUROBAK Members on FMCG market trends and changes during and after quarantine regime in Kazakhstan  Watch the webinar

Marketing & PR Committee meeting, 29 May 2019

During the meeting of EUROBAK Marketing & PR Committee our guest speaker Mr Askhat Uskembayev Founder and CEO of Armatura radio show Organiser of Young Lions Kazakhstan and Official Representative of Cannes Lions International Festival of Creativity presented  on “Effective marketing brief is 50% of marketing success” We thank  Deloitte  and  Red Bull  for supporting […]

FMCG Committee Meeting: Traceability Of Goods, 21 June 2019

EUROBAK FMCG Comminity met to discuss issues of labeling system and traceability of goods and further actions of FMCG Committee in this regard Guest speaker – Aleksey Kovalenok Quality assurance food safety and technical regulation project manager PhD METRO Cash & Carry Russia 

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