Red Bull GmbH was established by Dietrich Mateschitz in the mid-1980s. He created the energy drink Red Bull and developed a unique marketing concept. Red Bull Energy Drink first went on sale in Austria in 1987. This moment became the birth of a completely new category of drinks. By the end of 2021, Red Bull employed 13 610 people in 172 countries. In 2021, 9.8 billion cans of Red Bull were sold worldwide. This represents an increase of 24.3% compared to the already successful year 2020. Group sales grew by 23% from 6.3 billion euros to 7.8 billion euros. In Kazakhstan Red Bull is represented since 2004. Throughout these years it keeps contributing to the development of sport and culture in Kazakhstan significantly.
Red Bull Kazakhstan
- Chief:General Manager - Irina Karlova