Red Bull GmbH was established by Dietrich Mateschitz in the mid-1980s. He created the energy drink Red Bull and developed a unique marketing concept. Red Bull Energy Drink first went on sale in Austria in 1987. This moment became the birth of a completely new category of drinks.
By the end of 2022, Red Bull employed 15 779 people in 175 countries. In 2022,11,582 billion cans of Red Bull were sold worldwide. Group sales grew by 23,9% from 7,816 billion euros to 9,684 billion euros.
In Kazakhstan Red Bull is represented since 2004. Throughout these years it keeps contributing to the development of sport and culture in Kazakhstan significantly.