NielsenIQ

NielsenIQ is not just an analytical bureau, but a global leader in consumer market research. Our company collects and analyzes data on over 100 markets, covering more channels and countries than ever before. We research and uncover key principles of consumer behavior, providing the most reliable and effective data in the industry.
Established by Arthur C. Nielsen’s market share concept in 1923, it continues to influence our market and consumer understanding after 100 years. Our goal is to bring transparency and understanding to the world of consumer behavior, helping your business grow and compete successfully. Trust us, and we will provide you with reliable data to make informed strategic decisions in your industry.