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    EY: How to avoid strategic drift in business

Kamilya Syzdykova, FCCA, the Head Methodologist, and the key trainer of the Executive MBA delves into strategies to prevent strategic drift in her latest article. As businesses face ever-evolving challenges, Syzdykova’s insights offer a valuable compass for success.

Kamilya addresses the challenges of long-term planning in today’s turbulent and unpredictable business landscape. She emphasizes that many ineffective strategies stem from their linearity, failing to adapt to the rapidly changing world. In an era marked by disruptive technologies, data security concerns, and ever-evolving market dynamics, Syzdykova highlights the necessity of regular strategic analysis to ensure dynamic strategies capable of flexibly responding to shifts and seizing new opportunities, preventing the undue prioritization of short-term goals over long-term objectives.

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Read more: Executive MBA: Intensive training

Executive_MBA_Intensive_Offline_RUS_2023.pdf

 

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