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Marketing & PR Committee: Sustainability Reporting As An Effective Communication Tool, 19 October

On October 19, we held a meeting for members of EUROBAK Marketing & PR Committee, by initiative and with support of EY company.

During the meeting Victor Kovalenko, EY Sustainability Leader in Kazakhstan, Ukraine and Belarus, spoke on the topic “Sustainability reporting as an effective communication tool”.

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EUROBAK talks with Ruslan Zhemkov

EUROBAK Marketing & PR Committee launched a new format of events – “EUROBAK talks”. The main idea of this project is to invite experts in Marketing & PR to share their experience, trends, forecasts and latest developments with EUROBAK Members. 

Our first of a kind event was successfully held with guest speaker Ruslan Zhemkov, General Director of Eurasian Media Forum, Partner of Dibar Agency, Partner of Tau Innovative Solutions, integrator of innovative technologies in green building. During the meeting Ruslan covered main trends in social networks, internet users behavior, main types of content for targeted audience, communication rules, trends and communications features in the new reality, anti-crisis communication and provide examples from experience.

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Programmatic Buying: New Age Indigital-Advertising, 9 December 2015

Following the meeting with Alexandr Ivanov, Media Director of Auditorius company (Russia), please find presentation on "Programmatic Buying: new age in digital-advertising".

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Meeting of Marketing & PR Committee: Budgeting For 2016

EUROBAK Marketing and PR Community met to discuss plans and budgeting for 2016.  

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Loyalty is Profit

More than 50 Marketing, PR and Sales specialist gathered to discuss actual topic on Loyalty and interaction with customer.

Experienced professionals from «Agency Asia Direct», «BRIF Research Group», «Air Astana» and «Itella Connexions» (Moscow) presented information on loyalty trends in Kazakhstan and worldwide; examples of successful loyalty programs; as well as information on importance of loyalty researches.

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