1. First of all understand your own motives. Do you want something to decorate your room, or match the curtains? Or are you want to make investment and looking for possibility of a capital increase? Or are you attracted to art as a passionate collector?
2. Be aware that each of the above driving force is related - and each requires a different strategy. If you are looking for something you like, then it's easy: go with your intuition.
3. If you are investing, then you must do your homework and build contacts in the art world, which you can trust. It is advisable to lay the general idea or style as the foundation of your collection. It is necessary for you to develop a certain quality to be able to assess the level of the product itself, in addition to the opinions of professionals that need to work together. You can buy art from heavyweight dealer and be assured of its quality, but end up spending more money. Or you can buy young artists, and spend less money but with more risk. Whichever you choose, you must be prepared. In determining the commercial component of the collection, it is necessary to take into account that young artists might “shoot” or may never be revealed. Prices of the acknowledged masters are usually stable and grow by 5-15% per year - the average for the CIS, but the Kazakh market more chaotic and spontaneous. Kazakh art market now is on the stage of formation, that gives a lot of opportunities. Quite simply start your own collection, develop relationship with dealers and to affect the whole art market.
4. Know that rarity equals value as well as quality. So, one-off originals are more valuable than multiple copies. Art works which is acquired in Kazakhstan art market can be divided into two main categories: the work of brand-name authors and street artist production (so-called "Arbat" work). Modern branded artists in Kazakhstan are M.Bekeev, A.Esdaulet, A.Noda, E.Grigoryan and V.Grigoryan, E.Kazaryan, A.Tabiev. Their works are in private and public collections around the world are stored in museums of Kazakhstan, included in the history of art in Kazakhstan. The work of some of above artists been presented at international auctions Sotheby's and Christie's. The so-called "Arbat" artists use the uniform methods and hackneyed plots. Usually these authors just make copies and not invent anything of their own, and completely follow the market demand. It is advisable to buy art works in the trustable places - galleries, auctions or from approved art dealers.
5. Develop your art taste buds by looking at lots of art, and hone your appreciation for the aesthetics. Perceptual experience of visual, emotional and stylistic images helps you to compare different works of art. Read informative literature and articles, study the styles. Learn about the different artists (how they have progressed over time, for instance) and feel your passion grow. Go out and view lots of artworks. Getting to know what you are like as a collector requires that you do so. Also, museums, galleries and auctioneers are making themselves increasingly accessible to collectors, so join their mailing lists.
6. You don't need to spend a lot of money. In terms of money, remember that collecting is an evolutionary process. Look at some of the greatest collections in the world: they started with initial purchases or just a few thousand dollars, and were then built upwards. Good art dealers appreciate this, and will work with you to build your collection up. Often the crisis is being used as a great opportunity to buy work at substantially reduced prices. At that time art is not a priority, so this time you can bargain and buy with good discount. During the crisis the works of local artists are underestimated by 40% in average. A few years after the crisis, prices always go up, which can bring high capitalization to owners.
7. Find a dealer that you can trust. This will generally be a dealer who makes themselves available, and will work with you to learn and slowly build up your significant collection. The best dealers are like counselors, and should be worthy of your trust. Avoid salespeople. Especially those who sell art as a commodity. Art collecting revolves around passion and belief. Relying on saleability as your ultimate goal simply won't work.
8. Choose the art that's right for you. Collectors have many different methods for choosing the works they wish to buy. It is believed that the rational approach does not always work, so choosing the art work people trusts their intuition and use “wow” factor (in other words, people buys art which makes them think "wow!"). This approach definitely bears some risks. Taking risks you should be prepared to be misunderstood by others. People are inherently conservative. You do not just have to explain what you have paid the money, and why it's "madness" is considered an art.
9. Observe, listen, learn and ask questions. Especially if you are there mainly for investment reasons. Talking to people can be key: be prepared to question the artist's dealer, or even the artist, about the work itself.
10. Equip yourself with knowledge of art history, the history of the markets, and the current art scene. For definition the artistic value of the art work use the follows criteria:
- completion of the form - the harmony of the work, integrity of the composition, brightness and concise manner;
- operational excellence - how well the author did his job, the amount of labor invested, aesthetics;
- conceptualism - the idea, the semantic component of the work, which diffirentiate a piece of art from the piece of decor;
- relevance - the spirit of the time in the work, social issues;
- originality - innovation, risk, experiment in art - one of the main components of success;
- recognizable style - the artist's handwriting is unique and original, it is easy to recognize at a glance;
- interactivity - the viewer gets the experience of interacting with the subject of art, becoming an active participant in the creative process, unravels in the encrypted message.
11. Explore the virtually limitless world of ceramic sculpture. Meet the ceramic artists who bring clay to life in ways you may never have imagined. Author's ceramics is a powerful trend in the arts and crafts, and in some countries is generally a separate independent line. Ceramics combines the world of art and practical applications, as fits into everyday life, gives a sense of integrity and the beauty of life. It can be as a wonderful gift, which highlights the value and importance of person who presented such a gift, and decorate the interior, making it unique. Traditionally all around the world the author’s ceramics are sold at substantially lower prices than painting, but at the same time delivering no less pleasure from her collectibles.
12. Above all, ensure that you amass a collection that you will love and can live with (potentially) for the rest of your life.