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Master-Class: Contagious: When Brands Go Viral

On February 27 was held a master-class with our guest speaker Brian Hallet, Professor of IE Business School, who will speak on  Contagious: When Brands Go Viral. 

Brian Hallett is a professional photographer and image‐maker with more than 20 years of experience in 18 countries. He creates effective and exciting Brand stories for Cartier, Mastercard, Hugo Boss, Coca Cola, McDonald’s, Max Factor, ESPN, Patek Phillipe, Hyundai, BMW, Pantene и Wella. His experience in the Americas, Europe and Asia as an organizational insider as well as external consultant have given him insight into Brand Identity, Consumer Behaviour, Market Identity and Emerging Trends in Digital Media.

Brian is a Professor at IE Business School of Branding and Storytelling Through Image‐Making and Photography and Video Production within the Masters in Visual and Digital Media and the IMBA program.

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Marketing & PR Committee Meeting: PR & GR: Shaken, Not Stirred

Following the meeting with Margulan Ospanov, Chairman of EUROBAK PCA Committee please find presentation on “PR & GR: shaken, not stirred” below.

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Marketing & PR Committee: Sustainability Reporting As An Effective Communication Tool, 19 October

On October 19, we held a meeting for members of EUROBAK Marketing & PR Committee, by initiative and with support of EY company.

During the meeting Victor Kovalenko, EY Sustainability Leader in Kazakhstan, Ukraine and Belarus, spoke on the topic “Sustainability reporting as an effective communication tool”.

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EUROBAK talks with Ruslan Zhemkov

EUROBAK Marketing & PR Committee launched a new format of events – “EUROBAK talks”. The main idea of this project is to invite experts in Marketing & PR to share their experience, trends, forecasts and latest developments with EUROBAK Members. 

Our first of a kind event was successfully held with guest speaker Ruslan Zhemkov, General Director of Eurasian Media Forum, Partner of Dibar Agency, Partner of Tau Innovative Solutions, integrator of innovative technologies in green building. During the meeting Ruslan covered main trends in social networks, internet users behavior, main types of content for targeted audience, communication rules, trends and communications features in the new reality, anti-crisis communication and provide examples from experience.

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Programmatic Buying: New Age Indigital-Advertising, 9 December 2015

Following the meeting with Alexandr Ivanov, Media Director of Auditorius company (Russia), please find presentation on "Programmatic Buying: new age in digital-advertising".

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