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 Assel Karaulova

Assel Karaulova
Co-Chairperson, PR / EUROBAK Marketing & PR Committee
President, Kazakhstan Press Club / CEO, PG Communications  

Assel has more than 20 years of experience in public relations/education, communications, issue/crisis management and marketing communications, as well as extensive consulting and training experience. Assel is a very well recognized and respected professional in communications. She is board member of IPRA, chairman of the National Public Relations Association of Kazakhstan, vice-president of the Academy of Journalism.


Alexandra Shaposhnikova
Co-Chairperson, Marketing / EUROBAK Marketing & PR Committee

Corporate Communication Manager / Siemens Central Asia                                                 

Alexandra Shaposhnikova is an MBA graduate of KIMEP University working in the field of corporate communication. Throughout her career Alexandra took part in various successful business and communication projects, including Siemens participation in Astana EXPO 2017.

Alexandra’s topics of interest include digitalization, employer branding and event management. She strongly supports innovation, development and education.


Gulmina Khairullayeva
Deputy Chairperson / EUROBAK Marketing & PR Committee
Marketing Manager/ Al Hilal Islamic Bank

Gulmina has over 7 years of experience in marketing and sales in national and international FMCG companies.

She has a deep knowledge and experience in development and implementation of marketing strategy, launching of new products, market and consumer research, integrated brand communications with strong focus on innovations.

In Al Hilal Bank Kazakhstan Gulmina is responsible for Marketing and PR Communications, built the marketing function from scratch and successfully managed the marketing support of retail business roll out. 


Alisher Kamilov
Deputy Chairperson / EUROBAK Marketing & PR Committee
Marketing and Business Development Manager/ Dentons Kazakhstan 

Alisher Kamilov is a Marketing and Business Development professional with extensive experience in various areas—from private advertising agencies to the world’s largest law firm. Throughout his career, Alisher has demonstrated the ability to communicate effectively on behalf of his organization, build and sustain customer relationships and handle projects of any complexity. He also has a journalism background that enables him to think critically, strategically and “outside the box.” 

Alisher’s areas of interest include external communication, market analysis and brand management. 

He holds a master’s degree in Corporate Communication and Public affairs from the Robert Gordon University, Aberdeen, UK. 


Nadira Berdali
Deputy Chairperson / EUROBAK Marketing & PR Committee
PR Manager of Asia-Caucasus Cluster / Takeda Kazakhstan 

Nadira Berdali is a professional in Corporate Communications, PR and Change Management with strong project management skills. The diverse job history allowed her to become communication enthusiast who can develop integrated communication plans for engaging business stakeholders effectively. The current position as PR Manager of Asia-Caucasus Cluster in Takeda involves managing internal and external communication, development of CSR programs and leading business through change and transformation. She holds a master’s degree in Corporate Communication and PR from The University of Leeds, UK.

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